This work offers a summary of the book THE BACK OF THE NAPKIN: Solving Problems and Selling Ideas with Pictures“ by Dan Roam.Dan Roam is the founder and president of Digital Roam Inc., a management consulting firm specializing in the solution of complex problems through visual thinking techniques. Mr. Roam has consulted with companies such as Google, eBay, General Electric, the United States Navy and HBO among many others. Visual thinking is a whole new way of looking at and discussing business. It is harnessing and applying our innate ability to use our eyes and our imagination to discover, develop and share ideas with others. All of us are visual thinkers at heart. This is why sometimes, a simple drawing on the back of a piece of paper like a napkin can be more effective in visualizing the solution to some business problem than any Excel spreadsheet or PowerPoint presentation could ever be.In The Back of the Napkin, Dan Roam demonstrates that visual thinking is a better way of looking at business problems and a new way to find interesting or innovative solutions.The Back of the Napkin is an inspiring book for managers and business leaders and it will change your way of thinking about communication.
