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download ebook SUMMARY : THE EPROCESS EDGE – PETER KEEN AND MARK MCDONALD .epub.mobi.pdf


von: BusinessNews Publishing

This work offers a summary of the book THE ePROCESS EDGE: Creating Customer Value and Business Wealth in the Internet Era by PETER KEEN and MARK McDONALD.For an online business to succeed, Keen and McDonald suggest, it must address three crucial issues: how to establish a good enough relationship for repeat business, how to apply competencies in the business to serve the customer, and how to use the power of every network available to the network. eProcesses are different to traditional business models, because they are derived from different (i.e. electronic) networks. Long-term profitability can only be derived from excellent eProcesses.The eProcess Edge analyses good eProcesses, and suggests how to implement them. For example, successful ebusinesses analyse carefully what capabilities they need within their organisation, (for example, identity capabilities) but also what they can outsource. They also demonstrate how to take a nascent community and, through a step-by-step process, turn that into profit. In eProcesses, Keen and McDonald show, interface can be all-important: make sure yours is based on customer experience rather than company needs. In short, Innovate or die. That’s the command to all businesses for the era of Internet eCommerce. But the command is incomplete. Yes, innovate or die. But also: execute or go broke…the gap between innovation and execution is a tough one to close. The eProcess Edge explains how to close this gap, clearly and logically.

Format: .ibooks.pdf.epub.kindle.djvu.fb2.mobi.doc.mp3.ogg
Grösse: 1.31 MB
2014, 15 Seiten, Englisch

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