* A start-to-finish system for planning and executing effective campaigns. * Powerful new tools for influencing shopper behavior and driving better results. * Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. * Best practices models for integrating internal and syndicated research. * Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.
Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers‘ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors‘ conclusions, and techniques for successfully applying them.
2010, Englisch
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