While talking heads debate the media’s alleged conservative orliberal bias, award-winning journalist Bonnie Anderson knows thatthe problem with television news isn’t about the Left versus theRight–it’s all about the money. From illegal hiring practices toethnocentric coverage to political cheerleading, News Flashexposes how American broadcast conglomerates‘ pursuit of thealmighty dollar consistently trumps the need for fair and objectivereporting. Along the way to the bottomline, the proud tradition ofAmerican television journalism has given way to anentertainment-driven industry that’s losing credibility and viewersby the day.
As someone who has worked as both a broadcast reporter and anetwork executive, Anderson details how the networks have beenco-opted by bottom-line thinking that places more value on atelegenic face than on substantive reporting. Networkexecutives–the real power in broadcast journalism–areincreasingly employing tactics and strategies from theentertainment industry. They „cast“ reporters based on theirability to „project credibility,“ value youth over training andexperience, and often greenlight coverage only if they can beassured that it will appeal to advertiser-friendlydemographics.
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